RADAR takes this big dream and throws it into one amazing opportunity. “I am so thankful to be able to share my music with more people,” says Alaina. Her hit “ i don’t think i love you anymore ,” produced by RØMANS, has over 3 million streams on Spotify, proving that she is an artist to watch. artist Alaina Castillo, a bilingual singer-songwriter from Houston, Texas whose incredible voice is starting to make waves in the music industry. “RADAR will become an influential program for up-and-coming artists across all genres worldwide and a great way for our global marketing and editorial teams to support the next generation of international superstars.”Īmongst the 36 featured global artists is U.S. “Spotify is thrilled to announce the launch of RADAR this year with an incredible group of emerging artists from across the globe,” said Ned Monahan, Spotify’s Head of Global Hits. Our playlists feature new and emerging talent around the world, and our marketing campaigns provide fans with the opportunity to get to know their new favorite artists. The launch of the program brings a mixture of Spotify’s best-in-class editorial and marketing abilities. To have fans, whether in the Philippines, Peru, or Philadelphia know the words to songs all before I ever toured there speaks to Spotify’s global reach and ability to speak directly to fans with music that resonates around the globe.” “Having their support from day one in making my music accessible to millions of users around the world has allowed me to grow as an artist and share music on my terms over the past five years. “Spotify is a major reason why I’m able to be an independent artist,” says American singer-songwriter/producer Lauv, who was featured through Spotify’s developing artist program a few years ago. With this global launch, we’ll continue to build on Spotify’s history of working with emerging artists through 19 sister programs featuring up-and-coming creators from more than 50 markets worldwide, all focused on helping artists from around the world reach the next stage in their careers. Through RADAR, our global emerging-artist program, we’re deepening our commitment to emerging artists at all stages of their development and strengthening their connection to audiences. Each was assisted in this journey by Spotify’s commitment to bringing up-and-coming artists to your attention-something we’re excited to continue with the launch of RADAR. They’ve been making their way onto Wrapped cards and festival headliner slots-but not so long ago they were just starting out, working their way up for a chance in the spotlight. These are undeniably prominent artists in today’s global musical landscape.
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